Lead generation is stimulating and capturing interest in a product or service for the purpose of developing sales. Capturing this “lead” is seeing the potential value in employing various marketing techniques, which is also called lead generation marketing.
Leads in business are simply potential customers who may want to purchase your product or service. To capture these leads, businesses need an active plan already in place to acquire new customers and maintain current ones. This plan must include innovative ways for your business to benefit, or profit. From digital channels including online and social media techniques, your potential to capture the lead in business BC, DR, and crisis management is
Your company’s profit is dependent on your willingness to engage your audience, your potential customers.
Webinars are sponsored by a single service provider. Content must be educational in nature in your area of expertise. DRJ or the sponsor can provide the speaker.
The DRJ Informational Update is a supplemental twice-weekly e-newsletter published by DRJ. This has been added to inform readers of exciting informational offerings from service providers.
This informational piece sent to readers must be reviewed by DRJ staff prior to approval.
Types of approved items include the following:
The plan is simple. Promote an informational offering (items listed above) to our 50,000 opt-in subscribers. Watch as your site receives hit after hit. On average, 700 people visit the sponsoring vendor’s site after receiving the DRJ Informational Update.
Banner Specifications: 500 pixels x 100 pixels, JPG or GIF image, animation available. Company logo may also be included. ~150 word description explaining the free informational offer.
Twice Weekly – Materials due one week prior to mailing. Mails every Tuesday and Thursday.
White Papers – DRJ has an active online repository of white papers. Many BC, DR, and crisis management industry vendors have published their white papers with DRJ over the years. These can be found at www.drj.com/white-papers.html. Contact DRJ for more details. $1,000/Quarter
Social Media Marketing – DRJ has developed a steady following on social media avenues such as LinkedIn, Twitter, Facebook, and Google+.
We can discuss ways to leverage this emerging marketing avenue. Up to three social media posts a week.
Contact us today for more details. $1,000/Month
DRJ produces the largest conferences in the DR, BC, and crisis management market. We attract more than 1,000 paid attendees and 1,200 in total to each show.
We offer exhibiting packages and various sponsorship opportunities. Contact DRJ
DRJ Spring 2022 (In-Person + Virtual)
March 20-23, 2021 | Orlando, Fla.
DRJ Fall 2022
Sept. 11-14, 2022 | Phoenix, Ariz.
Run a sponsored article in the digital version of DRJ.com. Get in front of 1000’s of readers with a featured article on DRJ.com. Plus we will share this via social media up to 3 times.
Cost: $500/Article – Runs up to 3 Months
Submit and industry-related press release for publication. Cost: Cost: Free to Active Advertisers