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Lead Generation

Focus Your Business on Showcasing Proven Marketing Channels

Lead Generation

Lead generation is stimulating and capturing interest in a product or service for the purpose of developing sales. Capturing this “lead” is seeing the potential value in employing various marketing techniques, which is also called lead generation marketing.

 

Leads in business are simply potential customers who may want to purchase your product or service. To capture these leads, businesses need an active plan already in place to acquire new customers and maintain current ones. This plan must include innovative ways for your business to benefit, or profit. From digital channels including online and social media techniques, your potential to capture the lead in business BC, DR, and crisis management is

Your company’s profit is dependent on your willingness to engage your audience, your potential customers.

Webinar Sponsorship

Webinars are sponsored by a single service provider. Content must be educational in nature in your area of expertise. DRJ or the sponsor can provide the speaker.

Sponsorship: $8,000

  • Linked logos in outbound email marketing efforts starting 6 weeks prior to the event
  • Branded registration, log-in pages and slides in a webinar
  • Branded registration confirmation emails
  • Logo and sponsor introduction at the beginning and end of the webinar
  • Logo in the link in the final slide
  • Access to the registration list
  • Customized questions on the registration form
  • Recording available for one year
  • Promotional Items:
  • One dedicated informational updates (email blasts)
  • One entire month spotlight on DRJ.com
  • Promotion from DRJ via LinkedIn, Twitter, and Facebook

Email Marketing

The DRJ Informational Update is a supplemental twice-weekly e-newsletter published by DRJ. This has been added to inform readers of exciting informational offerings from service providers.

This informational piece sent to readers must be reviewed by DRJ staff prior to approval.

Types of approved items include the following:

  • Industry white papers
  • Industry surveys and research
  • Free seminars or webinars
  • Sample downloads or plans
  • Free analysis or benchmarking
  • and more.

The plan is simple. Promote an informational offering (items listed above) to our 50,000 opt-in subscribers. Watch as your site receives hit after hit. On average, 700 people visit the sponsoring vendor’s site after receiving the DRJ Informational Update.

Rate: $5,000 per email blast.

Banner Specifications: 500 pixels x 100 pixels, JPG or GIF image, animation available. Company logo may also be included.  ~150 word description explaining the free informational offer.

Closing Dates:

Twice Weekly – Materials due one week prior to mailing. Mails every Tuesday and Thursday.

Lead Generation

White Papers DRJ has an active online repository of white papers. Many BC, DR, and crisis management industry vendors have published their white papers with DRJ over the years. These can be found at www.drj.com/white-papers.html. Contact DRJ for more details.      $1,000/Quarter

 

Social Media MarketingDRJ has developed a steady following on social media avenues such as LinkedIn, Twitter, Facebook, and Google+.

 

We can discuss ways to leverage this emerging marketing avenue. Up to three social media posts a week.

Contact us today for more details.   $1,000/Month

Sponsor & Exhibit at our Spring and Fall Shows

DRJ produces the largest conferences in the DR, BC, and crisis management market. We attract more than 1,000 paid attendees and 1,200 in total to each show.

We offer exhibiting packages and various sponsorship opportunities. Contact DRJ

DRJ Spring 2021 (In-Person + Virtual)

March 28-31, 2021 | Orlando, Fla.

 

DRJ Fall 2021

Sept. 19-22, 2021 | Phoenix, Ariz.

Sponsored Content (Articles/Features)

Sponsored Featured Articles

Run a sponsored article in the digital version of DRJ.com. Get in front of 1000’s of readers with a featured article on DRJ.com. Plus we will share this via social media up to 3 times.
Cost: $500/Article – Runs up to 3 Months

Press Releases

Submit and industry-related press release for publication. Cost: Cost: Free to Active Advertisers

Contact Us