Lead Generation

Focus Your Business on Showcasing Proven Marketing Channels

Lead Generation

Lead generation is stimulating and capturing interest in a product or service for the purpose of developing sales. Capturing this “lead” is seeing the potential value in employing various marketing techniques, which is also called lead generation marketing.

Leads in business are simply potential customers who may want to purchase your product or service. To capture these leads, businesses need an active plan already in place to acquire new customers and maintain current ones. This plan must include innovative ways for your business to benefit, or profit. From digital channels including online and social media techniques, your potential to capture the lead in business BC, DR, and crisis management is

Your company’s profit is dependent on your willingness to engage your audience, your potential customers.

Webinar Sponsorship

Webinars are sponsored by a single service provider. Content must be educational in nature in your area of expertise. DRJ or the sponsor can provide the speaker.

Sponsorship: $8,000

Linked logos in outbound email marketing efforts starting 6 weeks prior to the event
Branded registration, log-in pages and slides in a webinar
Branded registration confirmation emails
Logo and sponsor introduction at the beginning and end of the webinar
Logo in the link in the final slide
Access to the registration list
Customized questions on the registration form
Recording available for one year
Promotional Items:
One dedicated informational updates (email blasts)
One entire month spotlight on DRJ.com
Promotion from DRJ via LinkedIn, Twitter, and Facebook

Email Marketing

The DRJ Informational Update is a supplemental twice-weekly e-newsletter published by DRJ. This has been added to inform readers of exciting informational offerings from service providers.

This informational piece sent to readers must be reviewed by DRJ staff prior to approval.

Types of approved items include the following:

Industry white papers
Industry surveys and research
Free seminars or webinars
Sample downloads or plans
Free analysis or benchmarking
and more.

The plan is simple. Promote an informational offering (items listed above) to our 50,000 opt-in subscribers. Watch as your site receives hit after hit. On average, 700 people visit the sponsoring vendor’s site after receiving the DRJ Informational Update.

Rate: $5,000 per email blast.

Banner Specifications: 1200 pixels x 350 pixels, JPG or GIF image, animation available. Company logo may also be included. ~150 word description explaining the free informational offer.

Closing Dates:

Twice Weekly – Materials due one week prior to mailing. Mails every Tuesday and Thursday.

Lead Generation

White Papers – DRJ has an active online repository of white papers. Many BC, DR, and crisis management industry vendors have published their white papers with DRJ over the years. These can be found at www.drj.com/white-papers.html. Contact DRJ for more details. $1,000/Quarter

Social Media Marketing – DRJ has developed a steady following on social media avenues such as LinkedIn, Twitter, Facebook, and Google+.

We can discuss ways to leverage this emerging marketing avenue. Up to three social media posts a week.

Sponsor & Exhibit at our Spring and Fall Shows

DRJ produces the largest conferences in the DR, BC, and crisis management market. We attract more than 1,000 paid attendees and 1,200 in total to each show.

We offer exhibiting packages and various sponsorship opportunities. Contact DRJ

DRJ Fall 2024 | Dallas, TX

September 8-11, 2024

DRJ Spring 2025 | Orlando, FL

March 23-26, 2025

DRJ Fall 2025 | Dallas, TX

September 7-10, 2025

Sponsored Content (Articles/Features)

Press Releases

Submit and industry-related press release for publication. Cost: Cost: Free to Active Advertisers

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Lead Generation

Lead Generation