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Branding

Focus Your Business on Showcasing Proven Marketing Channels

Branding

No matter what your product or service is, your business is not likely to get very far if it does not have a brand. This exposure, influence, and engagement – called brand awareness – should be at the top of your sales funnel. Your brand presents your company’s name, content, offerings, and logo as an experience for your audience – your customers.

 

Businesses must consistently build their brand and strengthen their associations while keeping their target audience in mind. Building brand awareness is one of the strongest ways to promote your business and is an ongoing effort for any business. Building brand relationships over time is invaluable and can be a driving force for sales, particularly in a niche market such as business continuity, disaster recovery, or crisis management.

ONLINE MEDIA OPPORTUNITIES

Why Advertise With DRJ.com?

 

In today’s competitive market, it’s important to get your message to consumers quickly and efficiently. It’s also important to choose the right medium for your message. If your ad is not reaching the target market, you’re losing valuable opportunities.

 

DRJ can help you reach those in the BC, DR, and crisis management industries! We have a variety of opportunities through our website and emails. DRJ’s site attracts more than 250,000 hits and 6,000 unique visitors per day! These hits are from decision makers who are seeking information to help them in the industry.

DRJ is the place to connect with the largest audience in BC, DR, and crisis management.

Banner Advertisements

 

Purchase a banner ad to be prominently displayed on our website. Take advantage of the numerous hits we receive every day. Your banner will receive maximum exposure at a reasonable cost.

Let the DRJ experience work for you. Our website has been online since 1994 and is the one-stop source for business continuity

Size & Format

 

Currently we offer ads in 1600 x 400, 600 x 600 and 400 x 215 sizes. All banners and logos must be in GIF, JPEG, or PNG format and less than 40kb in size.

Ad Spaces/Specs:

Top Banner (2 Available)

  •   1600 pixels x 400 pixels
  •   Displays on all Major Pages
  •   ~60k Unique Impressions (monthly)
  •   $6,000/Quarter

Advert1 (6 Available)

  •   600 pixels x 600 pixels
  •   Displays on all Major Pages
  •   ~60k Unique Impressions (monthly)
  •   $4,000/Quarter

Middle Banner Ad (2 Available)

  •   1600 pixels x 400 pixels
  •   Displays on Homepage/Sub Pages
  •   ~30k Unique Impressions (monthly)
  •   $3,000/Quarter

Advert2 (6 Available)

  •   600 pixels x 600 pixels
  •   Displays on Homepage/Sub Pages
  •   ~30k Unique Impressions (monthly)
  •   $2,000/Quarter

Small Banner Ads (10 Available)

  •   400 pixels x 215 pixels
  •   Displays on Homepage/Sub Pages
  •   ~60k Unique Impressions (monthly)
  •   $1,500/Quarter

Branding/Awareness  (PRINT Advertising)

DRJ is focused on helping you connect with your audience. We provide the largest audience in business continuity, disaster recovery, and crisis management with over 60k readers

GENERAL ADVERTISING RATES

*Special 8X Offer (Only Available in Full or 1/2 Page) Full Page  $3589 1/2 Page  $2271

Premium  Positions

Back and inside covers, Page 1: earned page rate plus 20%. All other requested positions: earned rate plus 10%. Requested positions are guaranteed only with this premium. Contact the advertising department about availability of premium positions.

FOUR COLOR

4X

 3X

 2X

1X

Full Page

$3997 

$4305 

$4468

$4612

2/3 Page

$3224

 $3445  

$3501

 $3712

1/2 Page

$2515

$2735

 $2831 

$2946

1/4 Page

$1699

$1740

$1825

$1896

1/8 Page

  $1290 

$1395

 $1455

$1496

Issue

Contract due 

Materials due

1st Quarter 

 Jan. 1, 2020

Jan. 15, 2020

2nd Quarter

April 1, 2020 

April 15, 2020

3rd Quarter 

July 1, 2020 

July 15, 2020

4th Quarter

Oct. 1, 2020 

Oct. 15, 2020

Materials & Contract Deadlines

FOUR COLOR ADS

Adobe Acrobat PDFs are preferred for all print advertisements. A four-color (CMYK) high resolution PDF (300 dpi at 100%) is necessary for all print projects. All fonts should be included or preferably outlined. Please contact our office for specifications on exporting your files to high resolution PDF file.

Advertisements should be print ready. There may be additional charges for reproduction and any necessary additional work

MECHANICAL SPECIFICATIONS

Full Page

Two Page Spread

Trim Size

8-3/8" x 10-7/8"

16-3/4" x 10-7/8"

Bleed Size

8-5/8" x 11-1/8"

17-1/4-" x 11-1/8"

Live Copy

7-5/8" x 10-3/8"

15-3/4" x 10-3/8"

Ad Unit

Dimensions

2/3 Vertical 

4-3/4" x 9-7/8"

2/3 Square

7-1/4" x 7-1/4"

1/2 Island 

4-3/4" x 7-1/4"

1/2 Horizontal 

7-1/4" x 4-3/4"

1/4 Island 

3-5/8" x 4-3/4"

1/4 Horizontal

4-3/4" x 3-5/8"

1/8 Island

2-3/8" x 3-5/8“

Sponsored Content (Articles/Features)

Sponsored Featured Articles

Run a sponsored article in the digital version of DRJ.com. Get in front of 1000’s of readers with a featured article on DRJ.com. Plus we will share this via social media up to 3 times.
Cost: $500/Article – Runs up to 3 Months

Press Releases

Submit and industry-related press release for publication. Cost: Cost: Free to Active Advertisers

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